Market for Sustainable Agriculture

How can we ensure that 15% of Dutch agriculture is organic by 2030? Achieving this goal requires action from all players in the food value chain: farmers, manufacturers, A-brands, supermarkets, and the government.

But who should take which role? Our program Market for Sustainable Agriculture seeks to answer this question.

Within this program, we place a special focus on supermarkets and A-brands—the crucial link between food production and what ends up in consumers’ shopping baskets. As gatekeepers, they have the power to set environmental standards for their product offerings and shape what gets promoted.

For a more sustainable food system, production must become more sustainable. That’s why our Market for Sustainable Agriculture program advocates for goal-setting at retailers and A-brands, fosters a movement with key industry figures, and ignites a race to the top in sustainable retail.