Benchmark Bio 2025

Which efforts do Dutch supermarkets make to encourage increase the sales of organic food?

The European Union has set a target to grow organic farmland to 25% in 2030. The Netherlands has set a target at 15%. An important means to reach these targets is to raise the demand from the market. Supermarkets play a crucial role in creating this demand.

Questionmark's Benchmark Bio 2025 will assess supermarkets' efforts to encourage the growth for demand of organic food. The benchmark is part of the broader research program Superlist Green but the resulting publication has a different form. The benchmark can be regarded as an intermediate assessment on a number of indicator specifically looking at organic farming. The indicators for this benchmark are aligned as much as possible with the more general indicators of Superlist Green. The benchmark does not result in a general ranking of supermarkets.

🇳🇱 Netherlands

In progress

April 2024 - April 2025

Ambitions in the boardroom, practice yet to follow

Supermarkets are working on organic, but for now only with ambitions. In practice, shelves and promotion leaflets are lagging behind. This is evident in the Benchmark Organic, the latest research by think tank Questionmark. It is therefore high time for supermarkets and supply chain parties to take more measures to ensure the growth or organic in practice.

See the full press release (Dutch)