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What measures are supermarkets taking to achieve protein transition targets?

How do Dutch supermarkets help accelerate the protein transition?

Benchmark Protein Transition


The protein transition is developing rapidly and is high on the agendas of supermarkets, government and civil society. Supermarkets have taken an important step by setting targets on the sale of plant-based and animal proteins. 


To monitor retailer’s developments, this project launches an intermediary measurement between bi-annual Superlist Green publications. This benchmark wil monitor what supermarkets are doing individually to realise the targets they have set.


Consultation period methodology

Publication methodology

Data collection period

Publication report

Which Dutch supermarkets make healthy food the easy choice?

Superlist Health The Netherlands 2024


Superlist Health in the Netherlands compares Dutch supermarkets bi-annualy on their contribution to a healthy food systeme. The seven largest supermarkets (Albert Heijn, Aldi, Dirk, Ekoplaza, Jumbo,  Lidl and Plus) are compared on their policies, assortment, promotions and store design. This is the third edition of Superlist Health in the Netherlands and compares the findings to two years ago.

Publication rapport

Preventing misleading claims on sustainability

Marketing sustainability

Claims on and about food products are a means to market sustainability. These claims can drive sustainability. Misleading claims, on the other hand, lead to unfair competition and can undermine support for sustainability within business and for regulation. They can create the illusion that all is well and the food system is sustainable.

Within this project, Questionmark seeks to assess the room within legislation to claim sustainability. The Hotline Food Claims was a first step to collect all types of claims on the sustainability of food. Several potentially misleading claims were reported to the Advertising Code Committee (RCC). The goal is not to remove claims on the sustainability of food, but for food producers to make their products more sustainable.

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Which efforts do Dutch supermarkets make to encourage increase the sales of organic food?

Bio Benchmark

The European Union has set a target to grow organic farmland to 25% in 2030. The Netherlands has set a target at 15%. An important means to reach these targets is to raise the demand from the market. Supermarkets play a crucial role in creating this demand. 

Questionmark's Benchmark Organic 2024 will assess supermarkets' efforts to encourage the growth for demand of organic food. The benchmark is part of the broader research program Superlist Green but the resulting publication has a different form. The benchmark can be regarded as an intermediate assessment on a number of indicator specifically looking at organic farming. The indicators for this benchmark are aligned as much as possible with the more general indicators of Superlist Green. The benchmark does not result in a general ranking of supermarkets. 

Consultation period

Publication research report

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How do German supermarkets contribute to sustainable food?

How do German supermarkets contribute to sustainable food

Superlist Environment Germany 2025

How do German supermarkets contribute to a sustainable food system?

Superlist Environment is an ongoing benchmarking and advisory project on the environmental sustainability performances of food retailers, conducted in several European countries. Superlist Environment Germany is conducted in partnership with Albert Schweitzer Foundation, Madre Brava, Physician Association for Nutrition and ProVeg, with consulting from Deutsche Umwelthilfe.

Superlist Environment in Germany compares the supermarkets with the largest market share (Aldi Nord, Aldi Süd, Edeka, Kaufland, Lidl and Rewe) on the issues: protein transition, sustainable agriculture and deforestation, and climate plans.

Publication Methodology

Which Belgian supermarkets take responsibility for environmental sustainability

How do Dutch supermarkets make sustainable food the easy choice?

Superlist Green in the Netherlands compares Dutch supermarkets on their contribution to a sustainable food system. The issues researched in this Superlist are the protein transition, nature inclusive agriculture, sustainable packaging and climate plans.

Project calendar