Superlist Environment Sweden 2022

How do Swedish supermarkets make sustainable food the easy choice?

Superlist Environment Sweden provides insight in the way Swedish supermarkets contribute to the environmental impact of the Swedish food system. The specific focus of this Superlist Environment is the use of price promotions on meat. The supermarkets with the largest market share are researched: Coop, Hemköp, ICA and Willys.

🇸🇪 Sweden
November 2022

Meat Promotions in Supermarkets Encourage Unsustainable Consumption

Two out of three meat promotions in Swedish supermarkets give a price reduction only for consumers who buy multiple products. On top of that, supermarkets still heavily promote meat with sustainability challenges. The meat that supermarkets promote hardly ever gets a green light according to the Swedish WWF meat guide. 

Read the report

Partners

WWF

Partner

Swedish postcode foundation

Funding

Publications

document
report
Superlist Environment Sweden 2022
Swedish Supermarkets and the Promotion of Meat
22 November 2022
document
summary
Summary Superlist Environment Sweden 2022
22 November 2022
document
research method
Research method pilot study Sweden 2022
22 August 2022
document
research method
Superlist Research Framework (version 1.2)
15 March 2022

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