Meat Promotion and Overconsumption

How does food promotion encourage the overconsumption of meat?

Retailer promotions encouraging customers to buy more food - such as ‘Three for the price of one’ and ‘Buy one get one free’ - are the backbone of food marketing. But these promotions encourage people to buy - and eat - more food than they had planned to. This overconsumption is also driving food waste, and a host of other societal issues, including preventable disease, deforestation and climate change. 

This project is looking into how supermarkets in The Netherlands and other European countries promote meat consumption. We work with experts from the food industry, science, government and civil society, to gain insight into recent developments and functioning - and offer practical solutions to policymakers.