Proveg Germany conducted a comparison of the cheapest plant-based and animal-based products in a shopping basket.

• The trend towards price parity between the two continues.
• For the first time, consumers at Lidl now pay €0.61 less for a plant-based shopping basket than when filled with animal-sourced products.
• On average, the price difference in 2024 is 16%, stemming from 53% in 2022 and 25% in 2023.