Superlist UK Health 2021
How do English supermarkets promote health using price promotions?
For this superlist we evaluate all promotions of food products in the online stores of the four biggest UK supermarkets - Asda, Morrisons, Sainsbury's and Tesco. We distinguish the healthy from the unhealthy promotions to compare how these supermarkets encourage healthy and unhealthy consumption.
🇬🇧 United Kingdom
December 2021
Legislation leaves retailers opportunity for individual responsibility
20-30% of food products are on promotion. Supermarkets are not using their promotional tools to improve people’s diets. About half of the food promotions are focused on unhealthy food and drinks. Only Sainsbury’s banned multi-buy promotions (1+1 free, 3 for the price of 2).
Publications
press release
Big Four UK supermarkets run over 4,000 unhealthy food promotions per week
9 December 2021
report
Superlist Health UK 2021
Supermarkets and the promotion of unhealthy food
9 December 2021
News
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Funding
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