Superlist Environment UK 2022

Do English supermarkets make sustainable diets the easy choice?

This superlist looks into the big four British supermarkets: Asda, Morrisons, Sainsbury's and Tesco. Are they making sustainable diets the easy choice or are they encouraging the consumption of meat and fish through price promotions?

🇬🇧 United Kingdom
March 2022

Supermarkets encourage meat consumption through promotions

Supermarkets significantly encourage customers to consume more meat. Three quarters of  meat promotions encourage the buying of more than one product. Morrisons and Asda use multi-buy strategies most often to increase the sale of meat products.

Publications

document
report
Superlist Environment 2022 UK
Supermarkets and the promotion of meat
28 May 2022
document
press release
UK’s four biggest supermarkets heavily promoting cheap meat to boost sales
28 March 2022
document
research method
Superlist UK pilot 2021 research method
20 August 2020

Partners

Logo Eating Better

Partner

Logo Swedish Postcode Foundation

Funding

Subscribe to our newsletter

Stay up to date about our Superlist projects and findings