European think tank for a healthy, sustainable, and fair food system

Through fact-based research, meaningful debate and strategic collaboration, we leverage the power of retailers, food brands, and governments to drive change.

Who are we? Latest: Superlist Environment Germany 2025

The challenges in our food system

Our planet and people are facing urgent, interconnected crises: climate change, biodiversity loss, lifestyle diseases, and unfair labor conditions. 

At the heart of it all is the global food system. The push for short-term profit drives unhealthy products, unsustainable resource use, and exploitation of farmers and workers. The current food system is not future proof!

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Programmes

The food environment is very decisive for the demand side of our food system. It is shaped primarily by food retailers and advertisers. Therefore our programmes aim to leverage the power of food retail, promotion and advertising to stimulate a healthy, sustainable, fair and animal-friendly food system.

Supermarket aisle
Superlist

Responsible retail for a healthy, sustainable, fair and animal-friendly food system

foto reclamefolders
Responsible promotion

Food promotion that encourages a healthy and sustainable diet

Variety of plant-based products and protein sources
Protein transition

A movement towards more plant-based diets for everyone

Market for sustainable agriculture

A market that encourages the demand for food that is produced sustainably

Latest work

publication
Superlist Environment Germany 2025

Supermarkets acknowledge their role in sustainability, but show little action yet

publication
Alcohol promotions

Number of supermarket promotions for alcohol doubled in four years

policy brief
Policy brief: Organic in the Supermarket

How can supermarkets contribute to the growth of organic farming?

News

The transformation of the food system is in full swing. Our work contributes to this by encouraging companies into a race to the top, providing media with newsworthy facts that feed the public debate, supporting scientists to carry out impactful research, helping to substantiate campaigns by civil society organisations, providing politicians with arguments for debate and advising governments on the development of regulations.

event
Seminar Bio

Hoe zorgen we er samen voor dat in 2030 15% van de Nederlandse landbouwgrond biologisch is?

5 months ago
impact
Goedemorgen Nederland
10 months ago

Partners

Our research and advice serves to substantiate campaigns and advocacy of a wide variety of civil society organisations. These collaborations play a key role in dissemination of our work.

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